📍 Location: Madrid Hybrid

🕐 Contract type Full-time

📅 Start date: Q1 2026

💼 Experience: 3-5 years

🗣 Languages: Fluent English and Spanish required – French is a plus

👤 Reports to: Head of Brand

About the role

We’re looking for a Content Strategist to lead the development of a coherent, compelling and brand-aligned content ecosystem at CUBRO. This role sits at the intersection of storytelling, brand, and product — transforming our materials, projects, and customer stories into narratives that drive awareness, engagement, and loyalty.

You’ll be responsible for defining content pillars, aligning messaging across channels, and shaping how we talk about our products, collaborators, and community — from social media to magazine articles and email marketing.

Key Responsibilities

• Define and evolve content pillars across brand, product, and community.
• Craft and document storytelling frameworks to ensure consistency across all channels.
• Plan and oversee the editorial calendar, aligning social, magazine, and email content.
• Develop narratives around product categories, projects, collaborators, and customer stories.
• Work cross-functionally with Design, Growth and Product to ensure message-market fit.
• Lead campaign ideation and content briefing for internal and external collaborators.
• Audit content performance, identifying insights to improve tone, structure, and delivery.
• Ensure that every touchpoint reinforces our brand identity and connects emotionally with our audience.